You go ghoul! To celebrate the drop of the new Monsters Cereal, Carmella Creeper, we created an AR-enabled mobile game enabling users to become a DJ (like Carmella) and create their own remix of the Monster Mash.

Supporting with a full campaign, we showed up frightfully strong on social, at events, in-store and even skinned a vintage hearse with DJ rig to bring some tasty fun to the Halloween season.